Digital Lead Consumer Data
Employment Info
JOB DETAILS
Requirements
- At least 7 years of experience in consumer data activation, consumer data strategy development, data platform management, or a digital or agency background.
- Strong communication and collaboration skills for working effectively with cross-functional teams.
- Deep understanding of digital marketing channels and tactics.
- Strong knowledge of data privacy and security regulations.
- Fluency in artificial intelligence and automation tools, with curiosity about how technology enhances consumer empathy and storytelling.
- Understanding of how to leverage consumer data insights to develop meaningful value exchanges between consumers and brands.
- Experience in consumer data acquisition and application.
- Experience building and managing customer relationship management platforms.
- Familiarity with analytical tools and technologies.
- Understanding of how to analyze and report data, draw insights, and identify trends.
- Good understanding of content management system platforms.
- Experience with Google Analytics.
- Basic understanding of the website ecosystem.
Responsibilities
- Oversee and manage digital media and joint business planning partnerships, including supporting cross-channel planning for Mondelēz International Australia, New Zealand, and Japan.
- Own the consumer data strategy, including customer relationship management, and its execution roadmap, ensuring data integration throughout the consumer experience journey.
- Use digital data and analytics to work with Brand Marketing and connect insights to creative and customer experience activation.
- Partner with local and global Mondelēz Digital Services teams to align on technology, data platforms, and governance.
- Maintain data governance and privacy standards in collaboration with Legal, Mondelēz Digital Services, and Insights and Analytics.
- Ensure consent and privacy compliance, including working with Brand on Privacy Impact Assessment reviews with Legal.
- Manage database growth and maintenance, ensuring data quality and accessibility.
- Use customer relationship management and consumer data platforms to build advanced consumer experience journeys and insights; work with brand teams on journey mapping to create experiences that maximize data capture.
- Track, measure, and report on consumer data acquisition and engagement by channel and brand, leveraging insights.
Are you interested in this position?
Apply by clicking on the “Apply Now” button below!
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