Head of Digital Sales

Full Time
  • September 14, 2026
  • Employment Info

    JOB  DETAILS

    Requirements
    • Proven success in account management, partner development or channel strategy, ideally within online, digital or distribution-led environments.
    • Demonstrated experience supporting or leading commercial negotiations and driving profitable growth outcomes.
    • Valid driver’s licence with a clear driving record.
    Responsibilities
    • Develop and execute integrated sales, marketing and training plans for OTA partners, aligned to the booking curve and long-term growth objectives.
    • Translate partner, market and consumer insights into robust, multi-year account strategies that drive sustainable and profitable growth.
    • Produce annual OTA account plans, outlining clear initiatives to improve all key performance metrics, including revenue, passengers, Average Per Diem and share.
    • Provide operational insight into the Annual Operating Plan, ensuring OTA strategies align with broader commercial and distribution priorities.
    • Analyse channel profitability, distribution effectiveness and ROI, ensuring investment decisions deliver optimal commercial outcomes.
    • Identify and interpret industry, market and consumer trends to unlock future growth opportunities within the OTA channel.
    • Lead the analysis of weekly trading performance, reviewing partner data, identifying trends and providing actionable insights and recommendations to the trading and commercial teams.
    • Gather and share competitive intelligence, recommending strategies to defend and grow performance in a competitive digital marketplace.
    • Ensure strong brand visibility and positioning across OTAs, supported by deep product and sector knowledge.
    • Own and manage multi-level relationships, including senior key decision-makers, product managers, and influencers across OTA partners to drive desired outcomes.
    • Design and deliver bespoke engagement initiatives that drive loyalty, advocacy and commercial outcomes.
    • Plan and execute partner communications, ensuring clear, timely and impactful engagement across major announcements, deployments, season launches and key milestones.
    • Develop and maintain a contact plan and wiring plan that supports shared accountability and delivery of agreed objectives.
    • Drive engagement with Celebrity’s online platforms and automated solutions
    • Deliver targeted product, sales and digital training tailored to the needs of OTAs to improve conversion and optimise performance.
    • Lead product and pricing strategy with partners, including net rate and packaging opportunities, optimising the mix of FIT and group business to maximise yield and conversion.
    • Identify and implement bespoke training solutions aligned to partner strategies and commercial objectives.
    • Act as a senior brand ambassador for Celebrity Cruises across trade, consumer and industry events.
    • Lead and host high-impact customer and partner events (e.g. ship visits, conferences, launches), ensuring clear objectives, targeted follow-up and measurable ROI.
    Desired Qualifications
    • Experience working within a matrixed or global organisation is highly desirable.
    • Sales or commercial experience from any relevant sector considered; travel, hospitality or luxury experience advantageous but not essential.

     

     

     

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