Lead Development Representative
Employment Info
JOB DETAILS
Requirements
- 2+ years of experience in Sales Development / Lead Development / Business Development, preferably in B2B or Software as a Service environments.
- Demonstrated success qualifying leads and generating meetings through multi-channel outbound prospecting.
- Strong communication skills (written and verbal) with the ability to engage both business and technical stakeholders.
- Coachability and growth mindset — motivated by feedback, learning, and progression into enterprise sales/account management.
- Strong organization and execution discipline; able to manage priorities, follow process, and deliver to targets.
- Familiarity with customer relationship management and sales tools (for example, Salesforce, Outreach.io, ZoomInfo, Lusha, LinkedIn Sales Navigator) or the ability to ramp quickly.
- Interest in industrial technology, digital transformation, and enterprise buying cycles; industry experience is a plus but not required.
Responsibilities
- Respond to inbound leads quickly and professionally; qualify against ICP and buying intent using a consistent MEDDPICC framework.
- Conduct a structured first-call qualification to build a clear understanding of the customer’s business environment, and current challenges.
- Schedule and facilitate a discovery call between the customer and the Sales team to deepen engagement and drive a more comprehensive understanding of the customer’s business needs, priorities, and challenges.
- Route and hand over qualified leads to Sales with clear notes, context, and agreed follow-up actions.
- Maintain accurate CRM records and enrich key fields to support reporting and prioritization.
- Build and execute targeted outbound sequences (email, phone, LinkedIn) aligned to priority industries and accounts.
- Research target accounts and personas to create relevant, value-led outreach and meeting requests.
- Book qualified meetings for Account Managers and support progression to Sales Qualified Leads (SQLs).
- Test, learn, and iterate messaging to improve reply rate, positive response rate, and meeting conversion.
- Partner with Sales to align on target account lists, priority segments, and outreach plays.
- Coordinate with Marketing on campaigns and event/webinar follow-up; provide feedback on lead quality and messaging performance.
- Share market insights and common objections to continuously improve positioning and plays.
- Maintain high data hygiene in CRM and sales engagement tools; log activities and outcomes consistently.
- Track performance against core KPIs (activity, meetings set, conversion rates, pipeline creation and progression) and participate in regular reviews.
- Follow operating cadence and best practices to ensure consistent, repeatable execution.
- Occasional travel within the Pacific region may be required to support in-field engagement with Sales and Marketing.
Are you interested in this position?
Apply by clicking on the “Apply Now” button below!
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