Digital Analytics Specialist
Employment Info
JOB SUMMARY
Requirements
- A bachelor’s degree in Engineering, Technology, or a similar field.
- At least 2 years of experience in similar analytics or implementation roles.
- Familiarity with Google Analytics 4, Google Marketing Platform, Google Tag Manager, Data Studio, and BigQuery.
- General understanding of data collection methodologies.
- Understanding of different marketing channels and how qualitative and quantitative data can be measured in the context of business objectives.
- Ability to describe different analysis use cases and explain whether or why one may be more suitable than another.
- Knowledge of JSON, SQL, Python, HTML, or JavaScript is highly advantageous.
Responsibilities
- Translate client requirements into relevant data points to be collected.
- Create tracking plans and implement tracking solutions with Google Tag Manager.
- Ensure that website data points are accurate, reliable, and clean.
- Use market insights and data to inform decisions and develop business strategies.
- Support the renewal of GA360 and GA4 licenses and support retainers for clients.
- Identify and support the development of new opportunities within assigned client accounts using Martech capabilities.
- Shadow Quarterly Business Reviews with clients and identify opportunities to use adjacent services in the data analysis ecosystem.
- Contribute to internal projects focused on culture, education, product development, or cross-capability opportunities.
- Work with Senior Managers and Directors to improve processes and frameworks.
- Gain experience in new business development and growth initiatives.
- Identify areas for professional growth or new skills to acquire.
- Support Analytics team members on client accounts by sharing expertise and understanding their goals and motivations.
Desired Qualifications
- Experience with Search Ads, Display and Video, and Campaign Manager.
- Experience designing data models, researching findings, and managing campaigns.
- Experience with server-side Google Tag Manager, pitching, Google Cloud Platform, or relevant certifications.
- Optional experience with mobile development for iOS or Android.
- Knowledge of Objective-C, React Native, Kotlin, Swift, Java, or Firebase.
Are you interested in this position?
Apply by clicking on the “Apply Now” button below!
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