JOB   DETAILS

About the Role

We’re looking for a commercial, hands-on Senior Growth Manager to lead our Rest of World expansion strategy.

This role owns the full growth funnel for new and emerging markets outside our core regions — from market entry strategy through client acquisition, activation, retention, and revenue growth. You’ll work closely with Paid Media, CRM, Affiliate/IB, Product, and Regional teams, but your mandate isn’t channel execution — it’s owning growth outcomes and scaling markets where brand awareness is still developing.

This is a high-impact role for someone who has built growth engines for challenger or emerging brands in competitive, performance-driven industries such as Forex, CFD, FinTech, or similar digital businesses.

Key Responsibilities

Market Expansion & Growth Strategy

• Define and execute growth strategies across ROW markets
• Identify and prioritize high-potential new markets outside core regions
• Develop market entry and scaling strategies for low-brand-awareness environments
• Conduct competitor and market analysis to surface growth opportunities and positioning

End-to-End Growth Funnel Ownership

• Own the full customer journey from acquisition through to revenue generation
• Drive funnel performance across: Acquisition Registration KYC First Deposit Active Trading
• Identify bottlenecks and implement initiatives to lift conversion at each stage
• Partner with the Paid Ads team to improve lead quality and downstream conversion

Customer Activation & Retention

• Work with CRM teams to improve activation, engagement, and retention
• Drive growth in first-time deposits (FTD), trading activity, and client lifetime value (LTV)
• Develop lifecycle strategies that increase long-term trading activity and revenue per client

Partnerships & Alternative Growth Channels

• Collaborate with Affiliate and IB teams to scale partner-driven acquisition
• Identify and develop non-paid growth channels (communities, influencers, trading educators, partnerships)
• Build scalable growth ecosystems in emerging markets

Data-Driven Growth Optimization

• Define and monitor key growth KPIs across markets
• Use data insights to identify opportunities for growth acceleration
• Build and maintain growth dashboards and performance reporting frameworks
• Run experiments to improve conversion rates and customer economics

Cross-Functional Leadership

• Work closely with Marketing, Product, CRM, Compliance, and Regional teams
• Lead strategic initiatives spanning multiple markets and business functions
• Influence product and funnel improvements based on customer behavior insight

Requirements

We’re specifically looking for candidates with a track record of scaling challenger or emerging brands in competitive markets.

You would need to have proven experience:

• 7+ years in Growth Marketing, Commercial Growth, or Performance-led Marketing roles with successful building up from 0-1 marketing expansion experience.
• Proven experience in Forex, CFD, FinTech, Crypto, or similar high-performance digital industries
• Demonstrated ownership of full-funnel growth outcomes
• Strong experience operating across multiple international or emerging markets
• Building growth in markets with low initial brand awareness
• Expanding into non-core or new geographic markets
• Driving measurable commercial outcomes with limited brand equity or constrained budgets
• Competing against established market leaders through smart growth strategies
• Building acquisition systems from scratch, or scaling early-stage markets
• Strong understanding of IB and Affiliate ecosystems in trading environments
• Background in fast-paced, entrepreneurial, or high-growth companies
• Familiarity with CRM, lifecycle marketing, and conversion optimisation frameworks
• Comfort operating in ambiguous environments with limited structure

What Success Looks Like in 6-12 Months

• Successfully launched or scaled multiple ROW markets with measurable client and revenue growth
• Improved full-funnel conversion rates across key international markets
• Established scalable frameworks for new market entry
• Increased funded accounts, deposits, and trading volumes across ROW regions
• Built strong cross-functional alignment between Marketing, Product, CRM, and Partnerships teams

Are you interested in this position?

Apply by clicking on the “Apply Now” button below!

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