Senior Product Marketing Manager Platform
Employment Info
JOB DETAILS
Requirements
- 4+ years of product marketing experience in B2B SaaS, with a track record of owning cross-functional product launches end-to-end.
- Strong messaging instincts: you distil technical features into crisp, buyer-relevant narratives that land across multiple personas.
- Experience building effective PMM assets (slides, one-pagers, briefs), sales enablement, and customer communications – including recurring formats like webinars and newsletters.
- Demonstrated ability to run cross-functional GTM across Product, Marketing, Sales and CS, managing competing priorities and keeping launches on track.
- Experience leading customer-facing change management for platform migrations, protecting adoption and trust through the transition.
- Comfort using buyer research, win/loss data and competitive intelligence as strategic inputs, not just background research.
- Excellent communication and stakeholder management: as comfortable in a roadmap review as presenting to customers or enabling a sales team.
- Experience using AI tools to develop insights, assets and workflows.
Responsibilities
- Own end-to-end GTM strategy and execution for platform-level innovations (e.g. permissions and admin changes, new UI rollouts) – from positioning through cross-functional launch tactics, enablement, team alignment and ongoing adoption.
- Own GTM for cross-product releases that don’t belong to a single product area and the change management and customer migration comms these sometimes require, bringing structure to ambiguous launches.
- Own Culture Amp’s customer-facing roadmap experience – Product Update Webinars, the roadmap deck, roadmap communications, and the monthly customer newsletter – to drive awareness and adoption across customers and prospects.
- Operate as a flexible, shared PMM resource, supporting launches where an extra pair of hands has the most impact.
- Develop sharp, buyer-relevant positioning and messaging that resonates with HR leaders and economic decision-makers.
- Build and maintain the GTM toolkit for your portfolio: feature one-pagers, demo narratives, sales training, objection-handling guides, and self-service enablement content.
- Develop a quarterly cadence of roadmap content – blog posts, product updates, event presentations, campaign assets – that keeps customers engaged and reinforces our innovation story.
- Translate roadmap and platform momentum into adoption, retention and expansion impact – partnering with marketing, sales and CS so communications reach the right audiences at the right moment
Desired Qualifications
- Domain experience in HR tech, HCM, employee experience, or adjacent B2B SaaS.
- Track record of enabling sales or CS on technically complex features with measurable impact on adoption or win rates.
- Experience supporting analyst relations, event keynotes, or multi-channel launch campaigns.
Are you interested in this position?
Apply by clicking on the “Apply Now” button below!
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