Product Manager
Employment Info
JOB SUMMARY
Requirements
- Minimum 3/4 years in pharmaceutical marketing roles i.e. Product Manager expertise
- Successful track record working cross-functionally and delivering brand plans
- Understanding of complex disease areas and experience engaging with specialist HCPs and patient support bodies
- Demonstrated commercial acumen with experience developing and implementing innovative commercial strategies within highly competitive markets
- Experience in digital marketing & monitoring/tracking of digital activity impact
- Excellence in oral and written communication
- Financial and budgeting skills, proficiency and experience
- Excellent computer skills; proficient in MS Excel, Teams, Word, PowerPoint
- Degree qualified (E.g. Business or Health Sciences)
Responsibilities
- Leads, plans, implements launch and annual brand strategy to maximize revenue, account and customer engagement results
- Maximises the brand potential at national level.
- Executes Country Operating Plan, in alignment with Global Therapeutic Area strategy and brand plans.
- Leadership and coordination of brand and Cross Functional Team (CFT)
- Translates/implements global brand campaign locally (if applicable)
- Develop and implement Country Brand Plan to deliver strategic imperatives
- Provides input in consultation with Marketing Manager to develop Long Range Scenarios with CFT and Business Analytics and Insights
- Manage lifecycle/market opportunities to drive brand potential
- Collaborate with BAI to execute MR, supporting customer adoption insights
- Partner with creative agency, field force and brand teams to deliver creative campaigns, leveraging global core resources and available channels
- Understand and implement industry best practice to drive customer value and engagement related to the brand and TA
- Work closely with marketing/commercial operations teams to align digital/content strategy across platforms and channels
- Partner with Medical, Value Access & Partnership (VAP) and Advocacy teams to define and implement access strategy and engage effectively with PAGs
- Country brand plans development and implementation
- Sales support tools and field execution assets
- Promotional campaigns, customer solutions, patient support programs/tools
- Marketing events and congress planning
- Brand Performance tracking to plan and agreed deliverables
- Compliance with Amgen policies and procedures
- Lead Cross Functional brand teams, partnering effectively to drive strategy and execution
- Work effectively with other marketing colleagues to optimize portfolio results
- Motivate field force to deliver sales aspiration
- Develop productive working relationships with Global colleagues
Desired Qualifications
- 3 years as a Pharmaceutical Sales Representative
- Experience in specialist disease areas (Rare Diseases, Neurology, Ophthalmology or Haematology/Oncology highly favorable)
- Experience with digital marketing management
- Documented success in product launch
- Proven track record or gaining or maintaining market leadership position
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