Full Time Posted 2 days ago

Closes: August 29, 2026

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JOB DETAILS

Requirements

Proven track record of scaling paid media investment while simultaneously improving efficiency, demonstrating a strong understanding of how to balance growth, cost and incremental impact across channels.
Deep platform expertise across SA360, DV360, Meta and other major paid channels, with a clear view of how to optimise each platform and what high-performance execution looks like.
Strong analytical capability, with the ability to cut through complex and often noisy data to identify the true drivers of growth and make confident, high-quality decisions.
Experience leveraging experimentation frameworks and performance insights to continuously refine strategy, optimise outcomes and unlock new growth opportunities.
Exposure to, or strong interest in, AI, automation and modern growth tooling, with an ability to translate emerging capabilities into practical improvements in performance, efficiency and scale.
Demonstrated experience leading specialist teams and agency partners, setting a high performance bar and driving accountability to deliver best-in-class outcomes.
Highly collaborative leadership style, with the ability to work effectively across Marketing, Product, Data and Technology to deliver integrated, end-to-end growth.
Strong commercial and growth mindset, with a clear focus on impact, trade-offs and ROI, and the ability to connect media performance to broader business outcomes.

Responsibilities

Define and lead a full-funnel paid media strategy across Search (SA360), Social (meta, TikTok), Programmatic (DV360, Criteo, RTB House), Video on demand, and ATL.
Continuously evolve strategies based on insights, not opinions.
Manage how the paid media budget is deployed to drive maximum incremental impact.
Identify and prioritise the highest-leverage growth opportunities across channels, audiences, and the customer journey.
Build and drive a rigorous experimentation roadmap, focused on what actually moves the needle.
Leverage AI and automation to scale performance, efficiency, and insight generation across paid media.
Identify opportunities to apply AI across bidding and budget allocation, creative generation and testing at scale, audience modelling and expansion, and predictive performance and forecasting.
Partner with data and engineering teams to unlock first-party data and machine learning capabilities.
Partner with Marketing Automation, Data, and Product teams to activate CDP audiences across paid channels, improving targeting, suppression, retargeting and lifecycle-based acquisition.
Use data to make clear, confident decisions on where to scale, optimise, or stop investment.
Challenge assumptions, push for better, and hold a high bar for performance.
Work cross-functionally with product, marketing automation, brand, creative, and data teams to unlock end-to-end growth.
Lead and develop a high-performing team, setting clear direction and standards.